In the progress of human beings, there has been a remarkable distinction between creativity and innovation. They have propelled us forward from the astonishing artistry of the Renaissance to groundbreaking inventions that fuel our modern world. However, what if a shift is about to happen in the creative landscape? Imagine a machine that could compose music comparable to that of many masters, design a product that combines functionality and aesthetics so well, or even come up with a scientific hypothesis leading to an epoch-making discovery. These are some of the potentials that generative AI possesses, as its impact is already being felt across various sectors. Generative AI represents a great shift from what we thought creativity was all about. From science fiction thoughts, it has moved into reality, where it is shaping different areas. With regard to music composition, and designing products among other things, human capacity is being boosted by Generative AI for possibilities that are beyond the limit.